I create Google Ads that turn spend into sales
With clarity, simplicity & integrity
Book a free 30 min consult

I create Google Ads that

turn spend into sales

With clarity, simplicity & integrity

Your friendly Google Ads

consultant
in Melbourne
I’m Amrit, and I founded Saboo to help you get more from Google Ads.
More confidence in your budget. More clarity around what's working. And more leads that lead to meaningful results. How? By delivering crystal clear insights that drive better business.
If you’re unsure where your budget is going, you’re not alone. Since 2013, I’ve worked with diverse companies and industries, and managed budgets from modest to the millions, but my approach remains the same. Thoughtful strategy, sharp execution and honest feedback – to help transform data into trusted decisions.
learn more
Your friendly Google Ads 
consultant in Melbourne
I’m Amrit, and I founded Saboo to help you get more from Google Ads.
More confidence in your budget. More clarity around what's working. And more leads that lead to meaningful results. How? By delivering crystal clear insights that drive better business.
If you’re unsure where your budget is going, you’re not alone. Since 2013, I’ve worked with diverse companies and industries, and managed budgets from modest to the millions, but my approach remains the same. Thoughtful strategy, sharp execution and honest feedback – to help transform data into trusted decisions.
learn more
Campaign Management
Whether you’re a local business or agency client, I build and manage full-funnel Google Ads campaigns that are tailored to your goals, connect with customers and grow sales.
learn more
Audits & Strategy
Uncover wasted spend and fix tracking for underperforming campaigns. Get a thorough audit of your Google Ads account, and an easy roadmap to high-impact changes.
learn more
White-Label & Agency Partnerships
As your behind-the-scenes Google Ads specialist, I create and manage campaigns under your brand, so you can offer clients a PPC expert without hiring in-house.
learn more
Custom Training & Workshops
In-house marketers or agencies – want to upskill your staff? I deliver hands-on Google Ads training for your team, including exercises in your actual account.
learn more
Campaign Management
Whether you’re a local business or agency client, I build and manage full-funnel Google Ads campaigns that are tailored to your goals, connect with customers and grow sales.
learn more
Audits & Strategy
Uncover wasted spend and fix tracking for underperforming campaigns. Get a thorough audit of your Google Ads account, and an easy roadmap to high-impact changes.
learn more
White-Label & Agency Partnerships
As your behind-the-scenes Google Ads specialist, I create and manage campaigns under your brand, so you can offer clients a PPC expert without hiring in-house.
learn more
Custom Training & Workshops
In-house marketers or agencies – want to upskill your staff? I deliver hands-on Google Ads training for your team, including exercises in your actual account.
learn more
what it’s like to work with me
See why Australian businesses and agencies choose to work with me.
The client was quite happy to be challenged on their thinking and accepted all of the logic behind the recommendations. They’d never seen such extensive research and such clear recommendations! Thanks again mate, loving your work.
— Ben Desailly
Digital Marketing Lead of Loud&Clear
what it’s like to work with me
See why Australian businesses and agencies choose to work with me.
The client was quite happy to be challenged on their thinking and accepted all of the logic behind the recommendations. They’d never seen such extensive research and such clear recommendations! Thanks again mate, loving your work.
Ben Desailly
Digital Marketing Lead of Loud&Clear
who i help grow
The go-to Google
Ads consultant  
Global brands and Australian agencies who demand results trust Saboo as their Google advertising expert.
Business & Brands
Marketing teams, founders and business owners – from setting up your first campaign to scaling without wasting budget , I’ll help you skip the guesswork to focus on acquiring more leads and clearer ROI.
Agencies & Freelancers
Design studios, creative agencies and marketers – I’ll deliver Google Ads campaigns under your brand, without the extra overhead. Your clients get great results, you get the credit.
who i help grow
The go-to Google Ads consultant
Global brands and Australian agencies who demand results trust Saboo as their Google advertising expert.
Business & Brands
Marketing teams, founders and business owners – from setting up your first campaign to scaling without wasting budget , I’ll help you skip the guesswork to focus on acquiring more leads and clearer ROI.
Agencies & Freelancers
Design studios, creative agencies and marketers – I’ll deliver Google Ads campaigns under your brand, without the extra overhead. Your clients get great results, you get the credit.
Uniqlo
RACT
Michael Hill
Cadbury
Uniqlo
RACT
Michael Hill
Latitude Finance
Cadbury
Latitude Finance
frequently asked questions
Your Google Ads
questions,
answered
Are you a certified Google ads expert?

Yes. I’m a certified Google Ads specialist and PPC expert (pay per click consultant) with over a decade of experience, and all the logos.

More importantly, I’ve worked with enough businesses to know that certificates mean nothing if you can’t move the numbers. I bring practical experience and a relentless focus on what works.

What’s a Google PPC expert?

I am! As a PPC specialist (or ‘pay per click’), I create PPC advertising with Google Ads. That means you only pay when people click on your ad to visit your business.

This targeted approach makes PPC a cost-effective advertising strategy, gives you full control over your budget, and enables us to track and optimise your campaigns for measurable results.

How much does a PPC consultant cost?

There’s no need to hire a costly in-house specialist. As an independent Google Ads freelancer, I manage your campaigns quietly and effectively in the background, so you can offer best-in-class services to your clients without the cost of a full-time PPC professional.

What experience does a PPC consultant have?

With an extensive business and IT background, my digital marketing experience spans SEO, SEM, websites, email campaigns and paid ads across diverse industries. I’ve now served Melbourne businesses and agencies as a trusted Google PPC consultant for over a decade.

How can a Google advertising consultant help my business?

I founded Saboo to help businesses gain more confidence, clarity and conversions from their Google Ads.

As a Google Ads professional, I’ve helped brands create and optimise their Google Ads strategy and campaigns. Partnered with agencies as their behind-the-scenes Google advertising specialist. And trained marketing teams so they can confidently manage Google Ads in-house.

frequently asked questions
Your Google Ads questions, answered
Are you a certified Google ads expert?

Yes. I’m a certified Google Ads specialist and PPC expert (pay per click consultant) with over a decade of experience, and all the logos.

More importantly, I’ve worked with enough businesses to know that certificates mean nothing if you can’t move the numbers. I bring practical experience and a relentless focus on what works.

What’s a Google PPC expert?

I am! As a PPC specialist (or ‘pay per click’), I create PPC advertising with Google Ads. That means you only pay when people click on your ad to visit your business.

This targeted approach makes PPC a cost-effective advertising strategy, gives you full control over your budget, and enables us to track and optimise your campaigns for measurable results.

How much does a PPC consultant cost?

There’s no need to hire a costly in-house specialist. As an independent Google Ads freelancer, I manage your campaigns quietly and effectively in the background, so you can offer best-in-class services to your clients without the cost of a full-time PPC professional.

What experience does a PPC consultant have?

With an extensive business and IT background, my digital marketing experience spans SEO, SEM, websites, email campaigns and paid ads across diverse industries. I’ve now served Melbourne businesses and agencies as a trusted Google PPC consultant for over a decade.

How can a Google advertising consultant help my business?

I founded Saboo to help businesses gain more confidence, clarity and conversions from their Google Ads.

As a Google Ads professional, I’ve helped brands create and optimise their Google Ads strategy and campaigns. Partnered with agencies as their behind-the-scenes Google advertising specialist. And trained marketing teams so they can confidently manage Google Ads in-house.